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Hard to believe that Christmas is next week! Before you hyperventilate, we have some last minute deals we're rolling out for those that still need to cross some items off their list. If you haven't grabbed one of our recently updated brewing bundles, keep an eye on this page for the week. Each day we're going to be unveiling a new deal, culminating in two giveaways at the end of the week to celebrate the season and say "thank you" to you, the best customers around.

Introducing the ultimate buying guide for those with a coffee lover in their life. Varying degrees of geekdom organize the coffee universe and, to simplify your holiday shopping, we’ve laid out this wish list accordingly. No matter who you’re shopping for, and no matter your budget, these recommendations are sure to help check off your list. Visit each product listing to learn more about it and add it to your cart.

Not to be outdone by the four Black Friday deals we have going on today, we're upping the ante on Cyber Monday with the six deals listed below. We've got a little something for everyone on Monday with two 24 hours deals in the 20% off Immersion Brewers and 10% off Ancap's Italian-made porcelain cups, as well as some limited quantity special deals. As a reminder, to apply the codes, simply add the applicable products to your cart when the codes go live and apply the appropriate code upon checkout. In addition, make sure you read up on each deal, as there may be deal-specific instructions for getting the discount. In order to spread the love, the limited quantity deals will be limited to one of each deal per user. You can load up on as many Immersion Brewers and Ancap cups as you'd like! Oh, and just like our Black Friday deals, we won't keep you up, these deals go live at 10PM EST on Sunday night and expire 10PM EST on Monday.

Black Friday Coffee Gear Sales for 2012

Written by Matt Galyon on Nov 19th, 2012

What's better than standing in line, in the cold, for hours, just to save a few bucks? Well, pretty much anything; but if you, or someone you know, enjoys great coffee, ordering some new brewing gear from the comfort of your own home has to be a slightly more appealing alternative. This year, we figured there's no reason to keep you up all the way to midnight, so the coupon codes for our deals will go live at 10 PM EST on Thursday night. In addition to three first come, first serve deals, we will also be offering 20% off all pour over brewers starting at 10 PM EST on Thanksgiving night, and extending all day on Black Friday. So go ahead and copy down the codes, set your reminders, and research our pour over brewers for the big day. Happy Thanksgiving and happy brewing!

New Product: Ancap's Italian Porcelain Espresso, Cappuccino, and Latte Cups

Written by Matt Galyon on Jul 9th, 2012

We’re constantly coming across products that we think can be improved upon. Looking to improve upon existing products, or dropping products for those we think are better, has become one of the driving factors for us as we seek to provide brewing equipment and accessories that we ourselves love and are proud of. Over a year ago we came to this place with our ceramic cup offering. While the cups we carried at the time got the job done, their style, sizes, and durability were all subpar. At that point we began to look for espresso, cappuccino, and latte cups that we could be proud to offer to the shop owners and baristas (in the cafe and at home) who trust us with their coffee gear.

Today we’re happy to officially announce a line of cups that live up to our expectations: Ancap Porcelain Cups.

New Product: American Coffee Trader's Cloth Filters

Written by Matt Galyon on Apr 6th, 2012

We were heartbroken when we heard that Hario was stopping production of their cloth filters for the Hario V60. We’d fallen in love with the level of cleanness cloth filters produced in the cup. Our palate-driven hearts have, however, now been mended with the discovery of American Coffee Trader’s organic cotton filters. Besides the fact that it buries the issue of pre-wetting your paper filters in an attempt to rid your coffee of that dreaded papery taste, these filters are made from organically grown cotton and American through and through. The cotton that goes into producing these filters is organically grown in Texas, woven in South Carolina, and sewn together with care in Boston, MA.

Prima Coffee Equipment is Hiring

Written by Matt Galyon on Mar 13th, 2012

Indeed, the rumors are true, we are hiring. If you have barista experience or some serious self-taught coffee and espresso brewing knowledge, we'd love to have you.

Baratza Encore Grinder Announced: Maestro Series Rides Off Into the Sunset

Written by Matt Galyon on Mar 6th, 2012

Baratza has announced the release of their newest entry-level home coffee grinder. The Baratza Encore (more on this in a bit) has taken the Maestro Plus’s spot as the baddest entry-level home grinder on the planet. This announcement is bittersweet for me, as this means saying goodbye to the Maestro name. I (Matt) have been the proud owner of a Baratza Maestro for almost two and a half years now. It has been the best coffee investment I’ve made (or rather my wife made on my behalf when she gave it to me as a Christmas present). It has been the perfect home coffee grinder for the ridiculous variety of manual brewing devices I own. For someone who didn’t need a grinder for espresso, the Maestro has been perfect.

Morning Coffee Brewing Routine Video on the Hario V60

Written by Matt Galyon on Feb 23rd, 2012

I decided to film a quick video of my morning brewing routine the other day and wanted to post it up here along with a few notes. Every morning I brew coffee for both my wife and myself. I'll switch up the brewing method, but my go-to is the Hario V60. My batches run between 500-600mL (17-20ozs). Before the video started, I had already weighed out 35 grams of coffee and pre-rinsed my filter.

Cafe Snapshots: Los Angeles

Written by Matt Galyon on Feb 1st, 2012

I (Matt) was fortunate enough to visit family in sunny California this past week and took the opportunity to visit some cafes in the L.A. area. I was fairly unaware of the coffee scene around L.A. before visiting, but came away impressed with a well developed coffee culture. Unfortunately, I coudn't make it around to all the shops I wanted to visit (see the list at the end of the post), but I did make it to four shops: Caffe Luxxe (Santa Monica), Paper or Plastik (L.A.), Intelligentsia (Venice), and Element Coffee (Camarillo). Highlights from these shops were: sensory station at Caffe Luxxe that allowed you to smell the grounds of the three coffees they were offering via pour-over, the option of six different single origin coffees to choose from at Element Cafe, having multiple roasters to choose from at Paper or Plastic, and being served up a tasty capp at one of my all-time favorite coffee bars, Intelligentsia Venice.

A Comparison of Pour Over Brewing Kettles

Written by Matt Galyon on Dec 8th, 2011

Bonavita Kettle, Hario Buono Kettle, Kalita Thin Spout Kettle, and Kalita Wave Pot Kettle

Every trade has its tools, and manual coffee brewing is no exception. One of the most important tools, particularly for pour-over coffee brewing, is a pouring kettle. As the appreciation for culinary coffee continues to grow here in the states, so does the demand for a kettle that meets the needs and demands of the home and professional barista. We have made an effort to offer a limited, accessible offering of kettles that fit various budgets and needs, each kettle bringing different strengths to the plate. We hope you find this overview of our kettle offerings helpful!

NYC Coffee Scene

Written by Matt Galyon on Sep 16th, 2011

For those that don't know, NYC just so happens to be the place to get good coffee on the east coast. By and large, the east coast has been behind the specialty coffee curve, but things are starting to change.

Free Home Espresso Machine Starter Kit

Written by Matt Galyon on Aug 17th, 2011

In an effort to better help our home espresso machine customers be ready to brew out of the box, we've decided to include a free espresso machine starter kit with the purchase of select espresso machines.

The kit options will vary depending on machine so make sure to click through and check out what the kit includes. There are some size variations available with our espresso glasses and steaming pitchers, so send us an e-mail or give us a call (888-837-7892) to discuss your options. Continue reading after the break to see a list of all qualifying espresso machines.

La Marzocco Strada: First Impression

Written by Matt Galyon on Aug 1st, 2011

My first trip to NY was a whirlwind. I spent twice as much time on a bus as I did in the city and just as much time walking as I did at the La Marzocco Strada EP event co-sponsored by Counter Culture Coffee. So why go through the hassle? Awesome Chinese food and free espresso....oh and some fancy machine called a Strada. No not a Strat but a Strada. Okay, so maybe the grub from Chinatown and the free drinks were a welcome surprise to the trip and maybe I already knew a few things about the latest big thing from La Marzocco, but nonetheless I would do it again every weekend for the rest of the summer if I could. Needless to say, the hour and a half I was able to spend with both the machine and new friends in the coffee community made the journey worth it and made me excited about the future of espresso. You can find details about the machine and why the coffee world won't be able to ignore it below.

The Kalita Wave Dripper: New Product Preview

Written by Matt Galyon on Jun 22nd, 2011

One of our goals at Prima is to offer the best manual coffee brewing methods available. We believe that manual brewing methods both produce excellent cups of coffee as well as exemplify the quality and care that goes into the production of that coffee. It is our desire to continually expand our offerings, and today we are proud to announce a new addition to our manual brewing selection. This new product is the Kalita Wave Dripper.

For those that have yet to hear or read about the Wave Drippers, we wanted to give you a brief preview of this new pour over device and how it differs from our other pour over brewers.

V60 Brew Method Review

Written by Matt Galyon on May 19th, 2011

Learning how to brew on a new manual coffee device like the Hario V60 can be intimidating. It doesn't help the fact that there are so many different brewing methods out there. As we seek to develop resources for helping inform home-brewers and baristas alike get the most out of their coffee gear, it is important for us to learn and glean from others in the coffee community.

Home Brewing 101: Choosing a Coffee

Written by Matt Galyon on May 5th, 2011

We receive a fair amount of calls from customers asking for our recommendations on coffee. The problem for us is that we have customers from all over the country and don't always know of a good coffee roaster in their area. That being the case, listed below are some pointers on what to look for when trying to find a good bag of coffee.

Happenings in the Coffee World

Written by Matt Galyon on Apr 27th, 2011

April has been a busy month for the coffee industry and we wanted to give you a quick summary:

Compak K-10 Fresh - First Impression

Written by Matt Galyon on Apr 15th, 2011

Making an appearance at the SCAA's National Event in Houston in a couple of weeks will be Compak's new line of Fresh Grinders. This line, and specifically the K-10 Fresh, has piqued a lot of interest in the coffee world over the past few months. We've gathered as much information as we can about this grinder and wanted to update everyone as to what we've found out.

Prima Coffee's Siphon Brewing Guide and Yama Siphon Review

Written by Matt Galyon on Oct 6th, 2010

Over the past couple of years I've experimented with many different brewing methods. The one brewing method that captivated me when introduced to it and the one which I keep running back to when I want to be able to count on a good cup of coffee is the Siphon. The Siphon is a somewhat rare and slightly intimidating brewing device. As for rare, we've put together a review on the siphon which should help you become more familiar with this brewing device.