Drinking vs. Tasting
Well, perhaps not. This may be getting a wee bit too philosophical for the Prima Coffee blog, but I would wager to say that a fairly large portion of the coffee-drinking American doesn't drink coffee for its taste, but for the pick-me-up factor, and that such a practice is more than a little sad. The scientific sorts among us will assert that coffee has more than 800 aromatic volatile compounds. Red wine, on the other hand, has far, far less -- I've seen or heard the count is somewhere in the neighborhood of 30, but I'm not certain -- to boast of; quite minuscule by comparison. Those compounds will contribute, as their name hints at, aromas that we sense as we consume a cup of coffee. While aroma is not all there is to food and drink, it certainly plays a large part in what we are "tasting" when we drink, especially coffee.
If one were to conclude, based on those figures, that coffee has a significantly larger degree of discernible flavor than red wine, I think most average persons would be taken aback. I know, I know, you're saying that we're just talking about the aroma, since aromatic volatile compounds are sensed in the aroma, and that that's not fair to wine, since everyone knows that coffee smells great but tastes terrible...right? Well, flip that around and tell those same persons that red wine actually has far more aromatic volatile compounds than coffee, and I daresay that much nodding and agreeing would ensue; virtually no one would argue findings that confirmed their prior suspicions, namely, that red wine has a complexity and intensity of flavor that its aroma contributes directly to, right?
I made a few presumptions in making my point, and I readily concede that I have done so, but only to underscore what has already happened: coffee's reputation as a bitter but otherwise boring beverage is understandable and well-earned, yet it is unjust. I think it fair to say that most of us have never had a great cup of coffee, nor have we ever sat down to think about what we are missing out on. Therefore, I bring up all of this to raise a simple question: Do we, as a coffee consuming people, actually taste our coffee, or do we just drink it?
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$15.00The Prima Coffee t-shirt exudes coolness and style, and is a prerequisite for genuine hipster status. You are sure to gain instant coffee street cred when sporting one of these fine shirts, which are more epic than Three Wolf Moon. Whether you are in need of an extra layer of clothing for the harsh winter, looking for an extra boost in self-confidence, or if you just want to attract the attention of your favorite barista, this shirt is exactly what you are looking for. Coming in sizes S-XL and in four colors (Black, Chocolate Brown, Fatigue Green, and Navy Blue), this shirt is sure to satisfy your fashion needs, and is likely to bring you all sorts of friendships you never could have imagined.
For most companies it's hard to find motivation for pushing out new products if you find yourself on top already. This is not, however, the case with La Marzocco. The Italian based espresso machine manufacturer continues to push the envelop when it comes to innovations in espresso machine technology. The newest line from La Marzocco continues their progression in the specific areas of temperature stability and pressure profiling. We've discussed the Strada Electronic Paddle version in detail in our Strada EP blog post and listing for the 2 Group Strada EP. The Strada Mechanical Paddle employs technology similar to the Mechanical Paddles on other La Marzocco models but with a few new features including individual pressure gauges, digital PID control, and dedicated group boilers.
Small, lightweight, and portable, the Skerton is the ideal hand grinder for the traveling coffee enthusiast, or the home enthusiast on a limited budget. The Skerton employs adjustable conical ceramic burrs for grinding any of the wide range of grinds employed in today’s coffee market. It can easily handle anything from fine espresso to a coarse French Press setting. The Skerton’s detachable 100 gr. glass jar is perfect for collecting the grounds, and in combination with the plastic screw-on lid (included in order) can even double as a storage unit for whole beans on those long trips. After grinding is finished, cleaning the Skerton is as easy as placing the unit in the dishwasher since the entire grinder is dishwasher safe. Whether you desire a quality, handy grinder for the road or enjoy the fine art of manual coffee preparation, the Hario Skerton is the ideal candidate. For an even more portable hand grinder from Hario, check out the Mini Mill (for a more detailed comparison of the two grinders, check out this blog post: Hario Skerton vs. Mini Mill).