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Pour Your Heart Out, Latte Hearts Are Back!

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Dust off those milk pitchers and get ready to pour: it's Latte Hearts time again! Join us for another year of free-pouring fun over on Instagram, where you can show off your skills and win some sweet prizes. Even if you're a novice, we'd still encourage you to submit your work and have a little fun!

The rules are simple:

  • First, follow us on Instagram at @primacoffee
  • Then, get pouring! Any heart-shaped latte art design is acceptable, so spread the love!
  • Share your photo on Instagram between Feb 1st and Feb 14th and tag it with the #primalattehearts hashtag (feel free to tag us too)
  • Tell your friends! The most likes by Feb 16th will get top prize
  • Open to US residents only, sorry international friends

This year's prizes include a JoeFrex 12 oz white steaming pitcher and one of our new Hario double wall glasses.

Not sure how to pour a latte heart? Here's a little video from our archives to show you how:


You've still got a few days to get some practice in, so get steaming! We'll be munching on bon-bons in the meantime, watching all your delightful designs pour in. Good luck!

Check out some of this year's pours below. Be sure to click through to Instagram to hit like on your favorites!

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