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Christmas Crunchtime: Daily Deals for the Last Minute Shopper

Hard to believe that Christmas is next week! Before you hyperventilate, we have some last minute deals we're rolling out for those that still need to cross some items off their list. If you haven't grabbed one of our recently updated brewing bundles, keep an eye on this page for the week. Each day we're going to be unveiling a new deal, culminating in two giveaways at the end of the week to celebrate the season and say "thank you" to you, the best customers around.

daily deals for christmas

Half Off Craft Coffee!

This winter we're teaming up with one of our favorite coffee curators to offer an unbeatably delicious deal. Now through January 6th, buy any brewer on our site and we'll give you $12.50 toward a coffee subscription at Craft Coffee. A month's worth of coffee could cost you as little as $7.49!

Craft Coffee coupon with any brewer purchase

An Infographic That Says It All: the Prima Tamp Advantage

  • Who needs an angled tamper?
  • Why bend the handle on a perfectly good tool?
  • What's the deal with the Prima Tamp, anyway?
Prima Tamp Infographic

The Secret Is Out: Introducing the Prima Tamp

Prima Tamp - Adjustable Tamper

Meet the Prima Tamp, the first adjustable-angle espresso tamper. This innovative tool is designed to reduce tamping-related strain so that you can consistently and comfortably prepare tasty espresso. The angled handle gets out of the way so that your wrist and arm stay straight as you press into the coffee, encouraging natural form and effective technique, tamp after tamp. Being adjustable, any barista of any build can use it at any bar.

We Have A Secret...

Its Coming

...and it's almost time for show-and-tell. Louisville's baristas and coffee nerds are pumped about the latest and greatest from Prima Coffee Equipment, coming soon to our store. And you should be too. Ladies and gentlemen, you may take the edge of your seat.

Expanded Brewing Guides: The Best of Immersion & Pour Over Methods

Coffee Brewing Methods How-To

It’s coming up on a year since we released our beginner’s guides to immersion and pour over brewing, and we’re thrilled to expand on these educational materials. We’ve revisited our methods, improved our instructions, and added to our offerings. So what’s new?

A Beginners Guide to Immersion Coffee Brewing

Picture of our immersion coffee brewer lineup

Manual immersion brewers are becoming all the rage – but what are they, anyway? Here, you'll find a full rundown on the most popular immersion methods out there.

A Beginners Guide to Pour Over Coffee Brewing

Manual Coffee Brewing Systems

Pioneering a new front for specialty coffee, pour over brewing represents the intersection of artistry and excellence. In this guide, we set out to examine the available options and scrutinize them side by side.

Tamp Out Breast Cancer with Prima Coffee & the American Cancer Society

Tamp Out Cancer Campaign

Like you, we’ve all been touched by the tragedy of cancer. Every October, a parade of pink reminds the world of breast cancer’s harm and the hope that is to be had in countering it. Businesses and families suit up to run and to ride, together traveling millions of miles and raising great sums of money — all in pursuit of a cure. Prima is proud to rep the ribbon this year and provide an avenue for action for espresso enthusiasts. If your passion lies in coffee, we invite you to join us.

Hario Remix: Fresh Beats for the Third Wave

Hario Coffee Brewing Gear

Something has been stirring in Japan... and it finally made it stateside. Hario has been reimagining means of coffeemaking for years, and their methods are now totally mainstream. But the latest Hario shipment to arrive in Louisville included more than just the classics: we’re bringing aboard an exciting new lineup. Take a look at the latest from Hario, available soon for purchase.

New Product: Bonavita's Variable Temperature Kettles - A First Look

Bonavita Kettle Lineup

As we observed in a previous post, the 21st century is witnessing a remarkable truce between all things artisan and all things automatic. Two movements – the “do-it-yourself” and the “already-done” – progress rapidly toward the same goal: an excellent brew. State-of-the-art machines continue to wow the world of coffee, but manual brewing hasn’t seemed to take a hit. It’s actually picking up speed.

Slain Yet Soaring: New Strides For Sunergos

slayer espresso machine picture at sunergos downtown by emarie photography

Who Else Is Excited About a Slayer in Louisville?

For most, a conversation about Kentucky doesn’t conjure images of chic coffee shops and young connoisseurs sipping espresso. Things like horse racing, fried chicken, and college basketball have obscured the complex identity of the Bluegrass State, but there’s actually a bit more to it. As a fledgling Louisvillian, newly arrived from the West Coast, I’ll confess arrogance and admit that my expectations of Kentucky’s coffee scene weren’t high. I wondered, "What could Louisville have on San Francisco, Seattle, Portland, Vancouver, or Los Angeles?" But to my surprise and delight, the quaint collection of coffee shops around here is really taking flight.

New Product: Ancap's Italian Porcelain Espresso, Cappuccino, and Latte Cups

ancap porcelain cups

We’re constantly coming across products that we think can be improved upon. Looking to improve upon existing products, or dropping products for those we think are better, has become one of the driving factors for us as we seek to provide brewing equipment and accessories that we ourselves love and are proud of. Over a year ago we came to this place with our ceramic cup offering. While the cups we carried at the time got the job done, their style, sizes, and durability were all subpar. At that point we began to look for espresso, cappuccino, and latte cups that we could be proud to offer to the shop owners and baristas (in the cafe and at home) who trust us with their coffee gear.

Today we’re happy to officially announce a line of cups that live up to our expectations: Ancap Porcelain Cups.

4th of July Filter Sale - Brewed in the USA

fireworks for 4th of july sale at prima coffee

Image used with permission by eMarie Photography

We're mighty proud of these United States.

From the start, Americans have been inventors, artists, and entrepreneurs. And to this day they glory in what they make and do. In anticipation of Independence Day, we're saluting a few of those products that are made in the USA by making them more accessible to you — with a discount!

French Press Face-off: A First Look at the Espro Press

Picture of Espro Press and traditional French Press

Were the Espro Press just an ordinary press pot, it’s arrival in our office wouldn’t have been accompanied by anything special. You see, we’re no strangers to French-pressed coffee.

DISK Fine Recipe Winner

disk fine going into full production

DISK Fine Recipes

Thanks for everyone who participated in the Disk Fine recipe submission! There were lots of great recipes which made choosing between them an extremely difficult task for us!

Manual Brewing: On the Rise or On Its Way Out? Barista Magazine Takes a Look.

Manual brewing equipment

In the automated age, convenience and complexity reign as kings. Simple human tasks are readily handed over to advanced machines that carry them out with eerie precision. Robots replace factory laborers, guitar strings are tuned at the press of a button, and Will Smith doesn’t even drive his own car around (or was that just in the movies?). Yet even as technology takes over, the do-it-yourself movement explodes and artisans emerge in nearly every industry. Twenty-first century baristas and homebrewers must ask, “In which of these directions is coffee headed?”

DISK Fine Production & Recipe Deadline

able diskfine going into production

Able Brewing Announces The DISK Fine Production

In case you haven't heard yet, due to the overwhelmingly positive response the DISK Fine is officially going to be produced by Able Brewing Equipment.

Latte Art Competition Series Continues in Colorado

TNT Colorado Event

Calling all Coloradan coffee makers...

Colorado’s latte art competition series continues this week with a Thursday Night Throwdown at The Brewing Market in Lafayette. With only a $5 buy-in, any barista with the prowess to pick up a pitcher can let off some steam and go head to head with the best in the Denver area. Keep it simple with the sharpest rosetta, or dare to pour Andy Warhol’s “Eight Elvises” – your call.

Able DISK Fine Reviews & Recipes

disk fine reviews and recipes at prima coffee equipment

UPDATE: Able has announced that the DISK Fine will be going into production, details here: DISK Fine Production & Recipe Deadline


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