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Here at Prima, the office is buzzing in anticipation of this year's SCAA Expo, for its 26th incarnation in the legendary coffee town of Seattle.
Earlier this year, Seattle played host to one of coffee’s largest events: the World Barista Championship. Competitors from over 50 countries came to compete, with an end goal of finding a Champion to serve as a global ambassador for specialty coffee for the following year. In our newest documentary, we share the WBC's story with you. Take a look!
Later this week, throngs of coffee professionals and enthusiasts will descend upon Seattle - and no, it's not just because it's Seattle on a Friday. The 2017 Global Specialty Coffee Expo (popularly referred to as simply "SCAA," or is it just "SCA" now?) is upon us, and you can bet that Prima will be joining in all the fun and festivities out in Seattle. But there's one big catch this year: we're going boothless!