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Here at Prima, the office is buzzing in anticipation of this year's SCAA Expo, for its 26th incarnation in the legendary coffee town of Seattle.
Earlier this year, Seattle played host to one of coffee’s largest events: the World Barista Championship. Competitors from over 50 countries came to compete, with an end goal of finding a Champion to serve as a global ambassador for specialty coffee for the following year. In our newest documentary, we share the WBC's story with you. Take a look!
Later this week, throngs of coffee professionals and enthusiasts will descend upon Seattle - and no, it's not just because it's Seattle on a Friday. The 2017 Global Specialty Coffee Expo (popularly referred to as simply "SCAA," or is it just "SCA" now?) is upon us, and you can bet that Prima will be joining in all the fun and festivities out in Seattle. But there's one big catch this year: we're going boothless!
When coffee professionals from all over gather each year for the annual Specialty Coffee Expo, you know it's going to be a whirlwind of a weekend. Sample bags of beans are doled out to prospective clients, business cards are shoved deftly into new hands, smiles abound and the coffee flows more freely than the water does (seriously, it's sometimes tough to stay hydrated at these things!). There are a half dozen parties every night, the local coffee shops put on special menus and polish up their service, and every Airbnb in the area will suddenly find itself laden with grinders and brewing wares. It's a phenomenal sight to behold and such a thrill to take part in - every year we leave impressed, exhausted, and excited for the weeks to come.