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Day 0: Gearing Up for Coffee Fest

Later, Louisville — Chicago hollered and we hauled off! Coffee Fest is just hours away and we're finally here, ready to roll.

Coffee Fest Day 0

Your Big Break: Frisbee Fest is THIS Weekend!

Cruising to Coffee Fest this week? Check out Frisbee Fest, the unofficial Coffee Fest halftime show. This weekend, we're taking a break from the exhibit hall to just plain play. Our game of choice? Ultimate frisbee.

Frisbee Fest at Coffee Fest

Win Pizza with Prima: We Want to Meet You in Chicago!

Chicago has more than one claim to fame. It's home to Michael Jordan, the Magnificent Mile, Obama, and Da Bears. And it's a great coffee city, too. But when any foodie visits the Windy City, their sights are on one thing: pizza. Let us buy you a slice!

Pizza with Prima

Coffee Fest 2013: Chicagoland or Bust

Coffee Fest is back in Chicago — are you ready? This is one of the most fun weekends in the coffee world and we hope that you'll come play. Read on to see where we'll be.

Navy Pier, location of Coffee Fest Chicago 2013

Boston Translation or: A Soulful Synopsis of SCAA

Eleven days and a thousand miles separate me from my last morning in Boston. Swag sorted, coffee stashed, and sleep recovered, I'm back to normal life in Louisville. Back to writing at a desk, breathing warm, Kentucky air and sleeping in my own bed. Back to wishing I was in Boston.

SCAA recap blog, written by Chris Elliott for Prima Coffee Equipment

SCAA 2013: Boston-bound and It Feels So Good

Pack your bags and fasten your seatbelts — we're going to Boston! SCAA is back in Beantown for the 25th annual expo and you're invited. Join us!

Boston skyline, location of the 2013 SCAA Event

Save Big with Bobby Bunsen: 20% off Siphons and Burners!

Ten score and two years ago, little Bobby Bunsen was born. To a nearly neanderthal society he introduced the Bunsen burner, delighting chemists and 19th-century hipsters all over Germany. More than 200 years later, the legacy of Robert Wilhelm Eberhard von Bunsen lives on. We're celebrating Herr Robert's birthday with deals on the coffee gear we know he'd be proud of.

Robert Bunsen's birthday deal: sale on siphons and butane burners

5 Smashing Coffee Beers for St. Patty's Weekend

Cheap concoctions of coffee and liquor aren’t in short supply, but craft beverage connoisseurs like us are looking for something else. Coffee beer can be done right (or wrong), this we knew, so we set out to curate a collection of beany brews that are widely available and wildly tasty.

5 Coffee Beers for St. Patrick's Day weekend

Latte Heart Winner Announced

Does Valentine's Day get you down? Take heart: there's enough love to go around. You sent in 60+ latte art photos this week and, shucks, we're feeling all warm and fuzzy inside! But that's enough fluff — let's talk business.

We've reviewed the entries, tallied your votes, and applied an advanced algorithm to determine who deserves the prize. Folks, we have a winner.

Latte Heart

Christmas Crunchtime: Daily Deals for the Last Minute Shopper

Hard to believe that Christmas is next week! Before you hyperventilate, we have some last minute deals we're rolling out for those that still need to cross some items off their list. If you haven't grabbed one of our recently updated brewing bundles, keep an eye on this page for the week. Each day we're going to be unveiling a new deal, culminating in two giveaways at the end of the week to celebrate the season and say "thank you" to you, the best customers around.

daily deals for christmas

Half Off Craft Coffee!

This winter we're teaming up with one of our favorite coffee curators to offer an unbeatably delicious deal. Now through January 6th, buy any brewer on our site and we'll give you $12.50 toward a coffee subscription at Craft Coffee. A month's worth of coffee could cost you as little as $7.49!

Craft Coffee coupon with any brewer purchase

An Infographic That Says It All: the Prima Tamp Advantage

  • Who needs an angled tamper?
  • Why bend the handle on a perfectly good tool?
  • What's the deal with the Prima Tamp, anyway?
Prima Tamp Infographic

The Secret Is Out: Introducing the Prima Tamp

Prima Tamp - Adjustable Tamper

Meet the Prima Tamp, the first adjustable-angle espresso tamper. This innovative tool is designed to reduce tamping-related strain so that you can consistently and comfortably prepare tasty espresso. The angled handle gets out of the way so that your wrist and arm stay straight as you press into the coffee, encouraging natural form and effective technique, tamp after tamp. Being adjustable, any barista of any build can use it at any bar.

We Have A Secret...

Its Coming

...and it's almost time for show-and-tell. Louisville's baristas and coffee nerds are pumped about the latest and greatest from Prima Coffee Equipment, coming soon to our store. And you should be too. Ladies and gentlemen, you may take the edge of your seat.

Expanded Brewing Guides: The Best of Immersion & Pour Over Methods

Coffee Brewing Methods How-To

It’s coming up on a year since we released our beginner’s guides to immersion and pour over brewing, and we’re thrilled to expand on these educational materials. We’ve revisited our methods, improved our instructions, and added to our offerings. So what’s new?

A Beginners Guide to Immersion Coffee Brewing

Picture of our immersion coffee brewer lineup

Manual immersion brewers are becoming all the rage – but what are they, anyway? Here, you'll find a full rundown on the most popular immersion methods out there.

A Beginners Guide to Pour Over Coffee Brewing

Manual Coffee Brewing Systems

Pioneering a new front for specialty coffee, pour over brewing represents the intersection of artistry and excellence. In this guide, we set out to examine the available options and scrutinize them side by side.

Tamp Out Breast Cancer with Prima Coffee & the American Cancer Society

Tamp Out Cancer Campaign

Like you, we’ve all been touched by the tragedy of cancer. Every October, a parade of pink reminds the world of breast cancer’s harm and the hope that is to be had in countering it. Businesses and families suit up to run and to ride, together traveling millions of miles and raising great sums of money — all in pursuit of a cure. Prima is proud to rep the ribbon this year and provide an avenue for action for espresso enthusiasts. If your passion lies in coffee, we invite you to join us.

Hario Remix: Fresh Beats for the Third Wave

Hario Coffee Brewing Gear

Something has been stirring in Japan... and it finally made it stateside. Hario has been reimagining means of coffeemaking for years, and their methods are now totally mainstream. But the latest Hario shipment to arrive in Louisville included more than just the classics: we’re bringing aboard an exciting new lineup. Take a look at the latest from Hario, available soon for purchase.

New Product: Bonavita's Variable Temperature Kettles - A First Look

Bonavita Kettle Lineup

As we observed in a previous post, the 21st century is witnessing a remarkable truce between all things artisan and all things automatic. Two movements – the “do-it-yourself” and the “already-done” – progress rapidly toward the same goal: an excellent brew. State-of-the-art machines continue to wow the world of coffee, but manual brewing hasn’t seemed to take a hit. It’s actually picking up speed.

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