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Boston Translation or: A Soulful Synopsis of SCAA

Written by Chris Elliott on Apr 29th, 2013

Eleven days and a thousand miles separate me from my last morning in Boston. Swag sorted, coffee stashed, and sleep recovered, I'm back to normal life in Louisville. Back to writing at a desk, breathing warm, Kentucky air and sleeping in my own bed. Back to wishing I was in Boston.

SCAA 2013: Boston-bound and It Feels So Good

Written by Chris Elliott on Apr 9th, 2013

Pack your bags and fasten your seatbelts — we're going to Boston! SCAA is back in Beantown for the 25th annual expo and you're invited. Join us!

Save Big with Bobby Bunsen: 20% off Siphons and Burners!

Written by Chris Elliott on Mar 27th, 2013

Ten score and two years ago, little Bobby Bunsen was born. To a nearly neanderthal society he introduced the Bunsen burner, delighting chemists and 19th-century hipsters all over Germany. More than 200 years later, the legacy of Robert Wilhelm Eberhard von Bunsen lives on. We're celebrating Herr Robert's birthday with deals on the coffee gear we know he'd be proud of.

deals

siphon

5 Smashing Coffee Beers for St. Patty's Weekend

Written by Chris Elliott on Mar 13th, 2013

Cheap concoctions of coffee and liquor aren’t in short supply, but craft beverage connoisseurs like us are looking for something else. Coffee beer can be done right, this we knew, so we set out to curate a collection of beany brews that are widely available and wildly tasty. Bottoms up!

Latte Heart Winner Announced

Written by Chris Elliott on Feb 15th, 2013

Does Valentine's Day get you down? Take heart: there's enough love to go around. You sent in 60+ latte art photos this week and, shucks, we're feeling all warm and fuzzy inside! But that's enough fluff — let's talk business.

We've reviewed the entries, tallied your votes, and applied an advanced algorithm to determine who deserves the prize. Folks, we have a winner.

Christmas Crunchtime: Daily Deals for the Last Minute Shopper

Written by Matt Galyon on Dec 17th, 2012

Hard to believe that Christmas is next week! Before you hyperventilate, we have some last minute deals we're rolling out for those that still need to cross some items off their list. If you haven't grabbed one of our recently updated brewing bundles, keep an eye on this page for the week. Each day we're going to be unveiling a new deal, culminating in two giveaways at the end of the week to celebrate the season and say "thank you" to you, the best customers around.

Half Off Craft Coffee!

Written by Chris Elliott on Dec 6th, 2012

This winter we're teaming up with one of our favorite coffee curators to offer an unbeatably delicious deal. Now through January 6th, buy any brewer on our site and we'll give you $12.50 toward a coffee subscription at Craft Coffee. A month's worth of coffee could cost you as little as $7.49!

An Infographic That Says It All: the Prima Tamp Advantage

Written by Chris Elliott on Dec 5th, 2012

Who needs an angled tamper?
Why bend the handle on a perfectly good tool?
What's the deal with the Prima Tamp, anyway?

The Holiday Buying Guide for Coffee Lovers

Written by Matt Galyon on Dec 5th, 2012

Introducing the ultimate buying guide for those with a coffee lover in their life. Varying degrees of geekdom organize the coffee universe and, to simplify your holiday shopping, we’ve laid out this wish list accordingly. No matter who you’re shopping for, and no matter your budget, these recommendations are sure to help check off your list. Visit each product listing to learn more about it and add it to your cart.

Cyber Monday Coffee Gear Sale

Written by Matt Galyon on Nov 23rd, 2012

Not to be outdone by the four Black Friday deals we have going on today, we're upping the ante on Cyber Monday with the six deals listed below. We've got a little something for everyone on Monday with two 24 hours deals in the 20% off Immersion Brewers and 10% off Ancap's Italian-made porcelain cups, as well as some limited quantity special deals. As a reminder, to apply the codes, simply add the applicable products to your cart when the codes go live and apply the appropriate code upon checkout. In addition, make sure you read up on each deal, as there may be deal-specific instructions for getting the discount. In order to spread the love, the limited quantity deals will be limited to one of each deal per user. You can load up on as many Immersion Brewers and Ancap cups as you'd like! Oh, and just like our Black Friday deals, we won't keep you up, these deals go live at 10PM EST on Sunday night and expire 10PM EST on Monday.

Black Friday Coffee Gear Sales for 2012

Written by Matt Galyon on Nov 19th, 2012

What's better than standing in line, in the cold, for hours, just to save a few bucks? Well, pretty much anything; but if you, or someone you know, enjoys great coffee, ordering some new brewing gear from the comfort of your own home has to be a slightly more appealing alternative. This year, we figured there's no reason to keep you up all the way to midnight, so the coupon codes for our deals will go live at 10 PM EST on Thursday night. In addition to three first come, first serve deals, we will also be offering 20% off all pour over brewers starting at 10 PM EST on Thanksgiving night, and extending all day on Black Friday. So go ahead and copy down the codes, set your reminders, and research our pour over brewers for the big day. Happy Thanksgiving and happy brewing!

The Secret Is Out: Introducing the Prima Tamp

Written by Chris Elliott on Nov 15th, 2012

Meet the Prima Tamp, the first adjustable-angle espresso tamper. This innovative tool is designed to reduce tamping-related strain so that you can consistently and comfortably prepare tasty espresso. The angled handle gets out of the way so that your wrist and arm stay straight as you press into the coffee, encouraging natural form and effective technique, tamp after tamp. Being adjustable, any barista of any build can use it at any bar.

We Have A Secret...

Written by Chris Elliott on Nov 9th, 2012

...and it's almost time for show-and-tell. Louisville's baristas and coffee nerds are pumped about the latest and greatest from Prima Coffee Equipment, coming soon to our store. And you should be too. Ladies and gentlemen, you may take the edge of your seat.

Expanded Brewing Guides: The Best of Immersion & Pour Over Methods

Written by Chris Elliott on Nov 1st, 2012

It’s coming up on a year since we released our beginner’s guides to immersion and pour over brewing, and we’re thrilled to expand on these educational materials. We’ve revisited our methods, improved our instructions, and added to our offerings. So what’s new?

We've updated our Beginners Guide to Immersion Coffee Brewing to include several new french presses, a new siphon, and an exciting addition to our Clever lineup. Not sure where to start? We have added suggested grind settings and starter recipes for each method.

Our Beginners Guide to Pour Over Coffee Brewing now includes recipes and grind settings for a number of pour over methods including a fantastic addition to our pour over lineup - the Walkure porcelain brewer.

Get a preview of what has changed below and be sure to checkout the full posts for all of the details.

A Beginners Guide to Immersion Coffee Brewing

Written by Lee Sill on Oct 26th, 2012

Manual coffee-making methods are becoming an increasingly popular option for home enthusiasts and coffee shop baristas alike. The abilities to control every variable in the brewing process, create a cup that's exactly suited to one's preferences, and highlight the unique character of the coffee has convinced many to make the switch. This new popularity has prompted the birth of several new methods and devices, as well as the resurrection of older methods. In this article we'll feature our favorite immersion brewing methods and explain the differences between them.

A Beginners Guide to Pour Over Coffee Brewing

Written by Lee Sill on Oct 26th, 2012

Manual coffee-making methods are becoming an increasingly popular option for home enthusiasts and coffee shop baristas alike. The abilities to control every variable in the brewing process, create a cup that's exactly suited to one's preferences, and highlight the unique character of the coffee has convinced many to make the switch. This new popularity has prompted the birth of several new methods and devices, as well as the resurrection of older methods. In this article we'll feature our favorite pour over brewing methods and explain the differences between them.

Tamp Out Breast Cancer with Prima Coffee & the American Cancer Society

Written by Chris Elliott on Sep 12th, 2012

Like you, we’ve all been touched by the tragedy of cancer. Every October, a parade of pink reminds the world of breast cancer’s harm and the hope that is to be had in countering it. Businesses and families suit up to run and to ride, together traveling millions of miles and raising great sums of money — all in pursuit of a cure. Prima is proud to rep the ribbon this year and provide an avenue for action for espresso enthusiasts. If your passion lies in coffee, we invite you to join us.

Hario Remix: Fresh Beats for the Third Wave

Written by Chris Elliott on Sep 7th, 2012

Something has been stirring in Japan... and it finally made it stateside. Hario has been reimagining means of coffeemaking for years, and their methods are now totally mainstream. But the latest Hario shipment to arrive in Louisville included more than just the classics: we’re bringing aboard an exciting new lineup. Take a look at the latest from Hario, available soon for purchase.

New Product: Bonavita's Variable Temperature Kettles - A First Look

Written by Chris Elliott on Aug 30th, 2012

How Bonavita's Electric Kettle Just Got Better

As we observed in a previous post, the 21st century is witnessing a remarkable truce between all things artisan and all things automatic. Two movements – the “do-it-yourself” and the “already-done” – progress rapidly toward the same goal: an excellent brew. State-of-the-art machines continue to wow the world of coffee, but manual brewing hasn’t seemed to take a hit. It’s actually picking up speed.

What Everyone Ought to Know About Iced Coffee & Cold Brew

Written by Chris Elliott on Jul 26th, 2012

The Battle Between Ice and Cold Brew Coffee

Iced Coffee Vs. Cold Brew

In a Twitter-based tug-of-war, this year has witnessed a wave of kinetic conversation about coffee on ice — and all of this before summer hit. It’s a polarizing topic that has invaded social media and intrigued coffee lovers around the world.

Many are torn between methods, having known magical moments from both ice and cold brew, and we can’t help but agree. To navigate the discussion, we’ve explored the two main categories of iced coffee-making and asked what their loyal fans have to say in their defense. We won’t be lifting the arm of a single champion, but we’ll dance around the ring and let readers decide who deserves the belt.