About Prima Coffee

about prima header, brewing gear

About Prima Coffee Equipment

Cultivating the enjoyment of life by providing easy access to products, resources, and services.
—Our Mission Statement

Our Story

Founded in 2009 and born from a long line of family-owned, locally-operated businesses in Louisville, KY, Prima Coffee started with the idea that everyone should have easy access to the products and resources that help make coffee great. That goal remains unchanged to this day and drives everything we do, from curating a catalog of the finest gear from across the globe, to developing content that empowers you to find the right equipment and make better coffee. You can see our Heartland roots in everything we do but most importantly in the way that we take care of people, still offering friendly and knowledgeable customer service provided by real people right here in our Louisville office.

Commercial or home, brewed coffee or espresso, Prima Coffee continues to learn, adapt, and grow right alongside the coffee industry that we get to call home.

Our Core Values

Entrepreneurial Spirit

An investment in our work characterized by an inquisitive, self-starter attitude, that is never satisfied with where things are. It cultivates an inner drive and dedication that takes personal responsibility for the job at hand.

Work With Integrity

A faithful and honest work approach to all we do. An ethic that stewards at the time and resources at our disposal for the good of the company and others.

Care For People

Seeking the good of all people–coworkers, customers, and manufacturers–treating therewith dignity, respect, and empathy.

Drive For Excellence

An ongoing desire to do everything well, seek the best in any situation, and enable others to do the same.

Check out what makes us the right choice for your coffee and espresso equipment needs: The Prima Edge

Our People

  • Matt Averbeck

    Matt Averbeck

    General Manager

    "My coffee drink of choice is straight espresso or if I am in the mood to sip a little longer, I like a short americano at a 1 to 1 ratio of espresso to water. I especially enjoy Ethiopian and Kenyan coffees."

  • John Erler

    John Erler

    Service Lead

    "Just like a salad, the best cup of coffee is one that someone else makes for you."

  • Ryan Felbinger

    Ryan Felbinger

    Sales Manager

    "I love complexity in my coffee and minimalism in my home brewing setup."

  • Matt Galyon

    Matt Galyon

    Director Of Sales

    "I enjoy sitting with any well roasted, washed processed, filter-brewed cup."

  • Michael Harris

    Michael Harris

    Warehouse Manager

    "Sharing tea with a fascinating stranger is one of life's true delights." —General Iroh of the Fire Nation

  • Reagan Jones

    Reagan Jones

    Project Manager

    "I enjoy drinking iced vanilla lattes at a coffee shop while talking with a good friend."

  • Jordan Kavuma

    Jordan Kavuma

    Director of Marketing

    "When I'm not just having tea at home I like to brew with a Chemex."

  • Ragan LaTour

    Ragan LaTour

    Content Creator

    ""I enjoy the mood that accompanies a good cup of coffee. Some of the best conversations I've had, works of literature I've read, and pieces I've written have been over a cup of coffee."

  • Lyle Mantooth

    Lyle Mantooth


    "My favorite coffees are lightly-medium roasted, with fruity or nutty notes. Typically I'll drink it black, but I haven't had a coffee drink I didn't like."

  • Mike Miller

    Mike Miller

    Pricing Analysis

    —"Hoping to find some long forgotten words from a book sipping a good African coffee."

  • Stephen Morrow

    Stephen Morrow

    Content Creator

    —"A cup of coffee is best enjoyed with a Chihuahua nearby."

  • Mike Read

    Mike Read

    Warehouse Associate

    "I enjoy candlelit dinners and long walks on the beach.”

  • Fabrizio Rodulfo

    Fabrizio Rodulfo


    —"I enjoy drinking iced lattes with honey and cinnamon while I play guitar in my living room.”

  • Peter Scrufari

    Peter Scrufari

    Graphic Designer

    "My favorite coffees are naturally processed Ethiopian varieties."

  • Tyler Webster

    Tyler Webster

    Ancap Sales Manager

    "Finding a new little cafe serving espresso in Ancap mugs makes me smile"

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