Cultivating the enjoyment of life by providing easy access to products, resources, and services.
—Our Mission Statement

Our Story

Founded in 2009 and born from a long line of family-owned, locally-operated businesses in Louisville, KY, Prima Coffee started with the idea that everyone should have easy access to the products and resources that help make coffee great. That goal remains unchanged to this day and drives everything we do, from curating a catalog of the finest gear from across the globe, to developing content that empowers you to find the right equipment and make better coffee. You can see our Heartland roots in everything we do but most importantly in the way that we take care of people, still offering friendly and knowledgeable customer service provided by real people right here in our Louisville office.

Commercial or home, brewed coffee or espresso, Prima Coffee continues to learn, adapt, and grow right alongside the coffee industry that we get to call home.

Our Core Values

Entrepreneurial Spirit

An investment in our work characterized by an inquisitive, self-starter attitude, that is never satisfied with where things are. It cultivates an inner drive and dedication that takes personal responsibility for the job at hand.

Work With Integrity

A faithful and honest work approach to all we do. An ethic that stewards at the time and resources at our disposal for the good of the company and others.

Care For People

Seeking the good of all people–coworkers, customers, and manufacturers–treating therewith dignity, respect, and empathy.

Drive For Excellence

An ongoing desire to do everything well, seek the best in any situation, and enable others to do the same.

Check out what makes us the right choice for your coffee and espresso equipment needs: The Prima Edge

Our People

• 

  Matt Averbeck

  General Manager

  —"My coffee drink of choice is straight espresso or if I am in the mood to sip a little longer, I like a short americano at a 1 to 1 ratio of espresso to water. I especially enjoy Ethiopian and Kenyan coffees."

• 

  Ryan Felbinger

  Sales Manager

  —"I love complexity in my coffee and minimalism in my home brewing setup."

• 

  Matt Galyon

  Director Of Sales

  —"No Comment"

• 

  Michael Harris

  Warehouse Manager

  —"Sharing tea with a fascinating stranger is one of life's true delights." —General Iroh of the Fire Nation

• 

  Jordan Kavuma

  Marketing Specialist

  —"When I'm not just having tea at home I like to brew with a Chemex."

• 

  Ragan LaTour

  Content Creator

  —""I enjoy the mood that accompanies a good cup of coffee. Some of the best conversations I've had, works of literature I've read, and pieces I've written have been over a cup of coffee."

• 

  Lyle Mantooth

  Developer

  —"My favorite coffees are lightly-medium roasted, with fruity or nutty notes. Typically I'll drink it black, but I haven't had a coffee drink I didn't like."

• 

  Mike Miller

  Pricing Analysis

  —"Hoping to find some long forgotten words from a book sipping a good African coffee."

• 

  Stephen Morrow

  Content Creator

  —"A cup of coffee is best enjoyed with a Chihuahua nearby."

• 

  Josh Moxon

  Director Of Marketing

  —"I can't get enough of a good cafe miele."

• 

  Mike Read

  Warehouse Associate

  —"I enjoy candlelit dinners and long walks on the beach.”

• 

  Fabrizio Rodulfo

  Photographer/Videographer

  —"I enjoy drinking iced lattes with honey and cinnamon while I play guitar in my living room.”

• 

  Peter Scrufari

  Graphic Designer

  —"My favorite coffees are naturally processed Ethiopian varieties."