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Home (Espresso) Economics

Home (Espresso) Economics

Oct 12th 2021 Written by Steve Morrow
There are a lot of articles on the web that promise savings. One of the conventional tropes is to calculate how much money you spend on a luxury, such as coffee, per day, week, or year; and then to suggest that buying a new product, such as an espres …
Upgrading Coffee Equipment

Upgrading Coffee Equipment

Oct 4th 2021 Written by Ragan LaTour
Entering the ever-changing world of specialty coffee is a mystifying experience filled with, what seems to be, an endless array of equipment, brew methods, and types of coffee. From the moment your interest was piqued — probably thanks to some …
Back to School Brew Guide

Back to School Brew Guide

Aug 16th 2021 Written by Ragan LaTour
Long days, warm breezes, and leisurely summer strolls are coming to an end, and with that brings autumn, early morning classes and late-night study sessions. Here at Prima we know the struggle; however, we also know the remedy — great coffee. Whethe …
Espresso Machine Buying Guide

Espresso Machine Buying Guide

Apr 13th 2021 Written by Steve Morrow
Armed with a notebook of lines and measurements, a fuzzy approximation of your kitchen and counter space, you have come here in search of the perfect machine, thinking it will emerge from the masses with obvious aplomb a …
Prima's Coffee Gear Preview 2021

Prima's Coffee Gear Preview 2021

Mar 1st 2021 Written by Steve Morrow and Ragan LaTour
2021 is shaping up necessarily to look a lot like 2020. More time at home. More time for contemplation. More stress brought on by screens and moments like this: “You’re on mute.” “Oh.” …
Cyber Week 2020

Cyber Week 2020

Nov 29th 2020 Written by Ragan LaTour
Cyber Monday has arrived to bring big savings on tons of gear you and your fellow coffee lovers have been waiting to get your hands on. Like Black Friday, these deals will take place all week, so you can sit back, relax, and shop comfortably now that …
Black Friday Week 2020

Black Friday Week 2020

Nov 23rd 2020 Written by Ragan LaTour
Option One: Black Friday - the parking lots are jam packed with cars and people, shoppers push frantically past you, grabbing and snatching the items they’ve been anxiously waiting to get their hands on (sometimes camping out for days to do so) - all …
Choosing Espresso Equipment

Choosing Espresso Equipment

Nov 16th 2020 Written by Steve Morrow
Welcome to the next phase of your espresso journey. You have tasted sweet, balanced espresso at a café. You have looked at the demitasse, then at the barista, and you have said (to yourself, surely), "Hmm, I can do this." You are not wrong (unlike …