Pour Your Heart Out, Latte Hearts Are Back!



Dust off those milk pitchers and get ready to pour: it's Latte Hearts time again! Join us for another year of free-pouring fun over on Instagram, where you can show off your skills and win some sweet prizes. Even if you're a novice, we'd still encourage you to submit your work and have a little fun!

Pour your heart out!
We can't wait to see all your fabulous pours!

The rules are simple:

  • First, follow us on Instagram at @primacoffee
  • Then, get pouring! Any heart-shaped latte art design is acceptable, so spread the love!
  • Share your photo on Instagram between Feb 1st and Feb 14th and tag it with the #primalattehearts hashtag (feel free to tag us too)
  • Tell your friends! The most likes by Feb 16th will get top prize
  • Open to US residents only, sorry international friends

This year's prizes include a JoeFrex 12 oz white steaming pitcher and one of our new Hario double wall glasses.

Not sure how to pour a latte heart? Here's a little video from our archives to show you how:


You've still got a few days to get some practice in, so get steaming! We'll be munching on bon-bons in the meantime, watching all your delightful designs pour in. Good luck!

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