The statistic that 90% of restaurants, a category that includes coffee shops, cafés, and similar establishments, fail in the first year of business is a pervasive myth. In reality, according to a study from researchers at the University of California …

Executing your vision of opening a coffee shop, whether it lies in the heart of an urban oasis, or sits pleasantly tucked away in a small town, becomes a trendy hangout spot, or a quiet nook where locals go to escape, requires an incredible balance o …

From the high elevation of Ethiopia’s mountain region, to the hustle and bustle of a neighborhood cafe, a coffee bean encounters a great deal before making its way into a morning latte. Often spanning continents, from se …

The office at Prima is always stocked with coffee. Always. Since we sell coffee equipment, and only that with which we have been able to make consistently tasty cups, we find it necessary to sample coffees from all over …

It's a new month and we're back with a new brew! An abundance of coffee makes its way into the Prima office, and we don't say that lightly. Whether we’re testing coffees and building relationships, or one of us has disco …

Not surprisingly, the office at Prima is always stocked with coffee. Always. Since we sell coffee equipment, and only that with which we have been able to make consistently tasty cups, we find it necessary to sample coff …

Alt milks are all the rage. Or rather they were all the rage and now they are just a rage, the status quo. In a good way. What first started as a way to accommodate dairy enthusiasts with a lactose allergy, and mainly ju …

2021 is shaping up necessarily to look a lot like 2020. More time at home. More time for contemplation. More stress brought on by screens and moments like this: “You’re on mute.” “Oh.” …