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Seattle skyline, location of the 2014 SCAA Event

SCAA 2014: Getting Giddy for the Emerald City

Here at Prima, the office is buzzing in anticipation of this year's SCAA Expo, for its 26th incarnation in the legendary coffee town of Seattle.

SCAA 2015 Recap

SCAA 2015: The Post-Show Report

We had a blast at SCAA 2015, and we've got plenty of great shots from the show. Check out this year's post-show recap!

Announcing a brand new documentary by Prima Coffee: The World Barista Championship

Announcing A Prima Original Documentary: The World Barista Championship

Earlier this year, Seattle played host to one of coffee’s largest events: the World Barista Championship. Competitors from over 50 countries came to compete, with an end goal of finding a Champion to serve as a global ambassador for specialty coffee for the following year. In our newest documentary, we share the WBC's story with you. Take a look!

Coffee Expo 2017 - See You Soon, Seattle!

Later this week, throngs of coffee professionals and enthusiasts will descend upon Seattle - and no, it's not just because it's Seattle on a Friday. The 2017 Global Specialty Coffee Expo (popularly referred to as simply "SCAA," or is it just "SCA" now?) is upon us, and you can bet that Prima will be joining in all the fun and festivities out in Seattle. But there's one big catch this year: we're going boothless!