SCAA 2014: Getting Giddy for the Emerald City

Here at Prima, the office is buzzing in anticipation of this year's SCAA Expo, for its 26th incarnation in the legendary coffee town of Seattle.

Here at Prima, the office is buzzing in anticipation of this year's SCAA Expo, for its 26th incarnation in the legendary coffee town of Seattle. We've already shipped a ton of stuff (literally) for our booth, and our intrepid crew will be flying out to meet it and get everything set up.

What we're up to this year

Brewing up a storm

This year, our brew bar is back in action to show off a great array of brewing and espresso equipment, as well as the latest revision of our pride and joy: the Prima Tamp. And how better to show off our brewers than with samples from very generous roasters across the US, including Chromatic, Forty Weight, Ritual, Tony's, Coava, Quills, Handsome, Intelligentsia, and Argo Sons. We'll even have some talented baristas and roasters swinging by to hang out and brew with us, so please come say hello and chat over a fine cup of coffee.

Stock it up, Build it out

Own a shop? We're here for you too. Our wholesale program is built to keep you supplied with the gear you need, and the products your customers want. Opening a shop? Prima Coffee has the connections to serve all your coffee and foodservice needs, from espresso machine installation to refrigerators and sinks. Our team will be glad to help you find what you need.

Your digital tour guide

Of course, our SCAA experience just wouldn't be complete without taking the time to explore the show floor, checking out new products, and getting the inside scoop from manufacturers. We'll have plenty of show coverage for you to enjoy, even if you can’t attend in person.

Did somebody say "giveaway?"

It’s not as fun to go alone, so as a thanks to all of our fans and customers we’re giving away another set of floor passes this year. It would be our pleasure to help a few fellow coffee lovers get into the show and take it all in. All you've got to do is comment on this post with what you're most looking forward to at the Expo, and you're in. These are first-come, first-served, so act fast folks! Sorry folks, they're all gone for now. You'll be the first to know if we scrounge up any extra passes, so stay tuned for more updates from the show!

Be sure to stay tuned for more coverage from

#SCAA2014, and we hope to see some of you in person at booth 3042!