SCAA 2016 - The Year of the Nitro

Another year has passed, and once again the big SCAA Event is upon us! In just ten days, our team will be headed to Atlanta to take part in the largest coffee industry event in the US, and we'll be packing a whole lot of awesome along for the ride. Want to know what's up with the Event this year? You know we've got you covered!

The US Barista Championship

Last year, the World Barista Championship kept us real busy, as we sat down to interview coffee pros for our signature documentary on the competition. This year, however, the US Barista Championship will take the main stage, featuring competitors fresh out of February's US Coffee Championships Qualifying Event. We're as excited as any to catch some of our friends compete with the new rules structure, and we'll be covering some of the action on our social media accounts. Be sure to give us a follow before then!

New Products

SCAA is a great time to debut a new product in the US market, and we're always giddy to see the shiny new toys on display. We'll be touring the show floor to scope out new products and cover them for you to check out. Watch our social media channels and our Youtube account for coverage. So far we've got a hefty list of new gear to look for, including Baratza's mysterious Sette, the beautiful Sanremo Opera and Cafe Racer, the innovative Ground Control brewer, and more. Let us know if you have anything in mind that you'd like us to check out!


If you've been following our social accounts, you've probably guessed that we have something new up our sleeves. At SCAA, we'll be debuting our brand new nitro coffee kits, and we'll be serving a little twist on the standard nitro cold brew. We think you'll love what we've come up with, so come on by our booth (#1728) and tell us what you think!

Amazing Coffees and Talented Baristas

Headed to Atlanta yourself? Come on by our booth for samples of some excellent coffees served up by a host of skilled baristas - and dashing Prima peeps, of course! This year, our booth will be featuring fine coffees by the likes of Steadfast, Koppi, Quills, Tim Wendelboe, Coava, Camber, Crema, and more, with guest baristas from Sunergos, Quills, Steadfast, Post, TNKR Labs, and Heine Bros. You're not gonna want to miss this, so swing by booth 1728 and say hello!

Hands-on With Our Wares

Of course, no SCAA Event would be complete without getting to play with some new toys. At our booth, you'll have the opportunity to try out all kinds of gear, from manual brewing equipment and grinders, to a Slayer single group, Mythos One, Mahlkonig Peak, and more. If you've been itching to play with that new Stagg kettle, or try out the spiffy Mahlgut Palm tamper, our booth is where it's at. We'll see you there!

Follow Us For Daily Updates

Be sure to follow us on Instagram, Twitter, Facebook, or Youtube to get the most up to date info from the show, including new product impressions and overviews, USBC coverage, and more fun stuff as we cavort around Atlanta!

Disqus - noscript

Our Blog.Your Inbox