Ever wonder what the heck your barista means when they say they only serve ristretto shots? Or perhaps you've felt a little lost when one of our blog posts talks about increasing extraction. The coffee industry is full of jargon and terminology that …

When coffee professionals from all over gather each year for the annual Specialty Coffee Expo, you know it's going to be a whirlwind of a weekend. Sample bags of beans are doled out to prospective clients, business cards are shoved deftly into new ha …

Later this week, throngs of coffee professionals and enthusiasts will descend upon Seattle - and no, it's not just because it's Seattle on a Friday. The 2017 Global Specialty Coffee Expo (popularly referred to as simply "SCAA," or is it just "SCA" …

This year’s SCAA event in Atlanta, GA, was one for the books. The richness in comradery and the spirit of innovation are what... This year’s SCAA event in Atlanta, GA, was one for the books. The richness in comradery and the spirit of innovation are …

Another year has passed, and once again the big SCAA Event is upon us! In just over a week, our team will be headed to Atlanta to take part in the largest coffee industry event in the US, and we'll be packing a whole lot of awesome along for the ride …

Coffee inspires us all here at Prima, it drives us to be and brew better every day. We love getting our hands dirty exploring the ins and outs of brewing and the gear we work with, and more than that, we strive to make it all approachable and accessi …

Get your finger stretches in and prepare to click - these flash sales are only around for a short time! All done for this year! Our Flash Friday deals are over, but be sure to check out our Deals page for more great savings! It's that crazy time of …

Earlier this year, Seattle played host to one of coffee’s largest events: the World Barista Championship. Competitors from over 50 countries came to compete, with an end goal of finding a Champion to serve as a global ambassador for specialty coffee …