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  • Overviews: Serve

  • Overviews: Grinders

  • Espro Bloom Brewing Guide

    The Espro Bloom has quickly risen through the ranks to become the go-to pour over at the Prima office. It takes the beloved flat bottom brewer to the next level with its deep brew bed, unique shape

  • Our Favorite Gear of the Year: 2020

    As the year reaches its close and 2020 makes its final curtain call, the time approaches for us to take a deep breath and remember all that we’re thankful for. This year has been, well...something, bu

  • Chemex Brewing Guide

    Embodying a delicate combination of art and science, the Chemex has graced the countertops of coffee drinkers for for over 80 years. Its beautiful design and generous capacity make it the ideal bre

  • But Really, Why Gooseneck?

    Hot, nearly boiling, water is a necessity for brewing coffee. It’s that hot water that makes contact with the grounds and begins the delicate extraction of flavors and aromas from your favorite coff

  • SCAA Atlanta 2016 - RECAP

    This year’s SCAA event in Atlanta, GA, was one for the books. The richness in comradery and the spirit of innovation are what... This year’s SCAA event in Atlanta, GA, was one for the books. The richn

  • AeroPress Brewing Guide

    The AeroPress exploded into the coffee scene in 2005 and raked up an impressive following of home brewers and travelers alike, going as far as to inspire an entire competition dedicated to the craf

  • Comparing Kalita Wave Recipes

    With countless Kalita Wave recipes out there, we've brought 7 of the most notable to the table to see which ones we liked best. There are numerous pour over brewers out there these days, but one of

  • Bruer Cold Brew Brewing Guide

    The Bruer Slow Drip Cold Coffee Brewer makes authentic, slow drip cold brew possible at home. By simply combining coffee, water, ice, and a bit of patience, you'll be left with smooth and sweet col

  • Siphon Brewing Guide

    Despite resembling something you might find in the chemistry lab, the Siphon coffee brewer does not require a lab coat, nor is it as complicated as it looks. The Siphon yields an impressively clean

  • Spooky Brews | Black Charcoal Latte & S'Mores Iced Latte

    Hey there - Mac from Prima here! Welcome to Spooky Brews! Today we’re making two Halloween-inspired drinks that are perfect for cooler weather and haunting vibes. We’re keeping it class

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