The statistic that 90% of restaurants, a category that includes coffee shops, cafés, and similar establishments, fail in the first year of business is a pervasive myth. In reality, according to a study from researchers at the University of California …

Executing your vision of opening a coffee shop, whether it lies in the heart of an urban oasis, or sits pleasantly tucked away in a small town, becomes a trendy hangout spot, or a quiet nook where locals go to escape, requires an incredible balance o …